Episode 367

Focusing on results is the wrong approach. Performance is behaviours based.

EP 367 - This week serial entrepreneur Tim Kirby explains why a focus on results is entirely the wrong thing to do - it sets up a feedback validation mentality apparently. Instead you should focus on behaviours to unlock the key to success and create something he calls a feed forward, intention sharing loop.

Tim also explains why a “feel, felt, found” approach is the way to connect with customers. And as the CEO of Releaf, A MedTech company based around medicinal cannabis products he has some wild stats about medicinal cannabis. Did you know that humans have an actual endocannabinoid system? No, nor did we!

Tim also has some bad news for any Wanna-preneurs. If you want to succeed you’ve got to learn to love the grind.

*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*

Spotify Video Chapters:

00:00 BWB with Tim Kirby

01:05 Meet Tim - CEO of Releaf

02:02 The State of Medical Cannabis in the UK

02:27 Releaf's Mission and Market Strategy

03:19 Barriers to Market Entry and Growth

07:38 The Importance of Patient Education

12:35 The Role of Trust and Consistency

25:27 Behavioural Focus in Business Success

36:28 Agnostic Views and Personal Conditions